While reading the book “23 things they don’t tell you about capitalism” by Ha-Joon Chang, I felt that the fifth chapter “Assume the worst about people, and you get the worst” was a revelation. This chapter gave my vague and scattered thoughts a clear voice. Assume that everyone is out for themselves and their self-interests, that what you will get. If we act believing that to be true, it will become a force that will shape our social world to become this “a man is a wolf to another man” kind of a world.
But, that title is not entirely accurate. As market values become the hegemonic system of value in our social world, money’s power Become even greater. What was once above the laws of the markets, becomes its subject with a price tag. I talked about the possibility of buying love, but how that thinking shapes the use of social media?
When we walk down the street, go on a bus, drive our car, we are bombarded with information. If you look closely, you will see that most of this info is ads. Every piece of clothing today has a brand on it. Ads are everywhere you look. Even in places, you cannot run away like bar’s toilets. We are being forced to watch\read those ads because in many cases, business relies on Ads to become profitable. Radio stations, TV channels, internet sites, all need ads to stay “free” while profiting money.
Considering that, my paraphrase to the title I gave earlier will be this: assume that everyone is a wallet, and treat other human beings only as business opportunities, and you will get only superficial relationships that revolve solely on money.
We are being treated as wallets. Everywhere we go, someone, somewhere, in many various ways tries to sell us something. The word “to sell” means to convince us. To change our perceptions and priorities that we will incline to buy this particular thing. We can look at it as a power struggle, which people try to improve their position in the social world (through getting more money) on other’s account. That is why we are suspicious of everyone. When someone offers us help we begin to wonder “what will he or she get out of it?”, “where is the catch?”, “what will be the price tag?” So when we are being treated as a walking wallet, we start to become cynical about our relationship with other people.
So this is the reason many of us don’t delete FB. I can’t found my claims with empirical data, but FB today is not what it used to be. Today can barely see anyone sharing something of personal value. I see “likes” on pages, trending stuff, and mostly ads in disguise. So I lost the reason to use it.
So why I keep using it? Fear. Fear of losing opportunities. When you Look back at the age before the internet, you meet someone, and your ways go to a separate way. You either send letters, or you just had to give up and accept that partings from others is just a part of life. You had to invest real effort to maintain friendships. Now you can just be friends on FB. But with how many out of those hundreds of friends do we talk to regularly? Even on FB’s chat? How many out of those so-called friends do we even want to speak to, assuming we had the chance? The sad thing is that we have the opportunity all the time, but we don’t use it. Why? Because we are not close. We don’t want to get close, and we don’t care. So why are we “friends” on FB?
Because of the thinking that maybe, just maybe, we will need something from them. Perhaps they will be in a position later in life, that could help us out. Maybe they will look for a person with my set of skills. This FOMO (fear of missing out) keeps us in check, meaning using FB. This is an example of how we treat others as “walking wallets,” as an insurance for the future. And when we talk about the “future” we usually mean money. Because this is the main thing that keeps us alive.
So, we don’t care much about connecting with “people,” because we don’t use FB to communicate with the ones we really care for. And we don’t use FB to talk to those “friends”. So FB is just… just in case. We don’t really need it, but the fear of losing those “connections” keep us at bay.
This is how a market economy is shaping our perception of social media. It is to connect with other people, but not as human beings, but rather as an insurance for the future.