In recent posts, I talked about how our physical environment is being polluted by economic forces. Imagine a loud vacuum running all day long. The neighbors would definitely complain, right? But when we walk the street and we pass a store which uses some very loud speakers, this “sale screaming,” isn’t considered noise pollution. In Japan, when I go to a particular supermarket, a constant speaker is working. When you go to lively areas, huge screens, speakers and people that hand out things will welcome you. But we consider that reasonable.
But imagine that those people who stand in the street corner, or beside the crossroad, trying desperately to enter their bar, would stand in your living room. Be with you in your car. Be in the coffee shop and follow you around. Well, they are. I read the same thing in Marcuse “One dimensional-man” and in Allan Bloom’s “the closing of the American mind”. TV, Media Radio, follow us everytwhere and they pollute our individual thought process. In Japan, most cars have a navigation system with a screen. This screen can also be a TV set, so a lot of Japanese people watch TV while driving (the screen suppose to disappear while they are not standing still). They get up, open the TV, and they close it just to reopen it in the car. When they go to a small neighborhood coffee house, they might have a TV screen on the counter. In the supermarket, if you buy something to eat and want to eat in the “dining corner,” a TV set will wait for you there. When you wait in the doctor’s waiting room, a TV will ease your boredom. In big junctures, TV screens will be present. My wife and her mother are used to falling asleep while watching (passively) the TV. Sometimes I wake up in the early morning just to realize that the TV was on the whole night.
Commercial breaks are very often; They are short but very frequent. They always put them in the “right spot” when an answer or a big thing is gonna happen. Some programs have sponsors and “product placement.” They go to shops that I guess strike some kind of a deal with the TV channel to shoot at their place. It gives me the idea that the TV is lacking any meaningful information. The problem is much deeper. “If man’s home is his castle” it’s not the case anymore, it is of foreign influence. When we watch the news, someone decides for us what the “agenda of the day” is. We are controlled and forced to think about issues THEY decide for us. Not WHAT to believe, but ABOUT WHAT to think. If the media is an extension of society, society is in our living room, on our phones, and our streets. We are constantly connected to it. Is it bad? Well yes.
Marcuse says that oppression is not something that started with TV and the mass media. It began when the distinction between our inner world and the outer world (society) became blurry. Our private sphere, the only place that we could Be independent and isolated from any foreign influence, is dead. He says that this is the only place, that we can discover our true selves, and can be independent of society and thoughts that are dictated by someone else.
While working with teenagers, I often discovered the extent of which they lack any capacities to write complicated notes. It means that their inner thoughts are not complicated either. They are by no means stupid. They just have hard time to create elaborate ideas by themselves. I trained them to be well prepared for the army. One day when some of them already enlisted, they asked me how can they deal with 4-8 hours of guarding duty without any phones or books. Meaning, anything that they can stimulate them while they consume it passively. I told them him that they need to “connect to their inner worlds.” It was before I read Marcuse’s argument, and Alan Bloom’s argument about the TV and radio didn’t resonate well enough in me. Then one guy asked a question which I was not prepared for. He asked me what does “inner world” means. I was amazed. I’ve never thought about that. After I thought about it for a while, I told him “the world of content we create from within yourselves, without anything external that stimulate us.” Meaning, a world of concepts, thoughts, and emotions you and only you create, in your private inner sphere, without anything dictating you what to think. It appears that young people don’t have this skill anymore. We are also (adults and more grownups) losing this. Whenever I step into a line, my head reaches into my pocket to take out the phone. I feel that I cannot ride the train without my phone.
You can argue that it can be just turned off. But can we? Can you say to an alcoholic or addicted person “just stop?” I don’t think so. Can we recreate this inner sphere, which Is our purest form of thought? Where are WE in the most basic and most authentic form?
Marcuse says that the forces that control our society have no interest in letting us recreate this sphere, and they want to pollute it and shrink it down, as they cut forests in favor of industry. This way we cannot be isolated and create our own needs and wishes, and rethink our existence and way of life. In this way, our true selves disappear or will never be created in the first place. Our wishes and craves are created for us through the mass-production society. Our wishes become consumption for the sake of identity. Can we take hold of our thoughts and make them our own? Can we think independently and not as a part society? Where is our REAL individual resides? That is separated from society’s values and thought processes.